About 

Your revenue engine is only as strong as the operations behind it

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You've built something people want. You've hired sales talent.

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But deals are getting slowed down in approvals, your forecast changes every week, and your team is drowning in manual work that takes focus away from revenue.

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I'm Reyna, and I've spent more than 15 years building and fixing the operational backbone that supports predictable growth.

 

What I Do

Through Vero-Ops Consulting, I work with companies that need senior operational leadership without committing to a full-time executive.

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My background includes leading sales and revenue operations teams, building global process frameworks, and helping fast-growing organizations move from reactive to scalable.

 

I help founders and revenue leaders fix the areas that break as a company grows:

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Quote to Cash

Remove bottlenecks in deal desk, legal, approvals, and order management so deals move smoothly.

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Forecasting and Reporting

Build forecasting that leadership can rely on and improve pipeline discipline with reporting that actually shows what's coming.

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Process and Workflow Automation

Reduce friction, eliminate manual work, and create clean handoffs across systems and teams.

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Team Capability

Develop internal operations talent so they can confidently own the work after our engagement ends.

 

My Approach

I work strategy first but hands-on. I work inside your systems, collaborate with your teams, and guide you through the shifts that create long-term operational maturity.

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Because mentorship is part of every engagement, the improvements we make stay in place long after the work is finished.

 

Recent Outcomes

• Improved contract turnaround by 30 percent

• Corrected more than 80 revenue-impacting audit issues

• Drove meaningful ARR growth through operational excellence and team development

 

Ready to Talk?

If your company is growing fast and your operations are struggling to keep up, I can help you close the gap.